Chance Furlong
2011-01-11 07:26:11 UTC
From Apple Insider:
http://tinyurl.com/45a426y
Cuss and discuss.
Best Buy rumored to add Apple Genius Bars, display more Macs in stores
By AppleInsider Staff
Published: 04:40 PM EST
Best Buy later this year may update its Apple store-within-a-store
boutiques to feature a larger display of Macs in addition to staffed
Genius Bars that would mirror those found in every Apple retail store.
The move could come as early as this spring, according to an anonymous
Best Buy employee who tipped TUAW after reportedly being briefed on the
matter by his official Apple representative.
If true, it would be the first time that Apple has expanded its
trademark tech support service counters -- dubbed Genius Bars -- outside
of its own brick-and-mortar retail stores.
Apple retail chief Ron Johnson has long referred to the Genius Bars as
the "heart and soul" of his company's stores. The counters currently
operate on a reservation system and are staffed by specially trained and
certified Apple "Geniuses."
Customers can typically schedule a Genius Bar reservation online via
their computer, iPod, iPhone or iPad, up to 72 hours in advance, or
alternatively choose sign up for an open appointment once they arrive at
the store.
Best Buy has worked in close partnership with Apple since 2006, when the
two companies agreed to a 7-store pilot program designed to highlight
Mac personal computers inside Best Buy retail stores.
The program, which has since expanded to roughly 500 Best Buy locations
nationwide, has seen the placement of distinct Apple boutiques --
designed to resemble mini Apple stores -- inside the specialty
electronics retailer's computer departments.
Best Buy has also been the recipient of other preferred treatment from
Apple. For instance, two years ago it became the first independent U.S.
reseller to offer the iPhone to its customers. Last year, it was
similarly the only retailer authorized to take pre-orders for the
inaugural iPad alongside Apple.
http://tinyurl.com/45a426y
Cuss and discuss.
Best Buy rumored to add Apple Genius Bars, display more Macs in stores
By AppleInsider Staff
Published: 04:40 PM EST
Best Buy later this year may update its Apple store-within-a-store
boutiques to feature a larger display of Macs in addition to staffed
Genius Bars that would mirror those found in every Apple retail store.
The move could come as early as this spring, according to an anonymous
Best Buy employee who tipped TUAW after reportedly being briefed on the
matter by his official Apple representative.
If true, it would be the first time that Apple has expanded its
trademark tech support service counters -- dubbed Genius Bars -- outside
of its own brick-and-mortar retail stores.
Apple retail chief Ron Johnson has long referred to the Genius Bars as
the "heart and soul" of his company's stores. The counters currently
operate on a reservation system and are staffed by specially trained and
certified Apple "Geniuses."
Customers can typically schedule a Genius Bar reservation online via
their computer, iPod, iPhone or iPad, up to 72 hours in advance, or
alternatively choose sign up for an open appointment once they arrive at
the store.
Best Buy has worked in close partnership with Apple since 2006, when the
two companies agreed to a 7-store pilot program designed to highlight
Mac personal computers inside Best Buy retail stores.
The program, which has since expanded to roughly 500 Best Buy locations
nationwide, has seen the placement of distinct Apple boutiques --
designed to resemble mini Apple stores -- inside the specialty
electronics retailer's computer departments.
Best Buy has also been the recipient of other preferred treatment from
Apple. For instance, two years ago it became the first independent U.S.
reseller to offer the iPhone to its customers. Last year, it was
similarly the only retailer authorized to take pre-orders for the
inaugural iPad alongside Apple.
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Apple überlegen alles! Heil Steve Jobs!
Apple überlegen alles! Heil Steve Jobs!